SMS Marketing Delivers Impressive Results
As business owners we’re all looking for the most cost-effective, efficient, traceable and successful way to engage with our target audience, and therefore we believe that the following statistics regarding SMS marketing will be of interest to you.
Many marketing campaigns deliver results, albeit often from a small percentage of your targeted recipients, but did you know that 90% of marketing text messages are read within just 3 seconds of being received? Now that’s practically instantaneous!
It’s not often you see someone without a mobile phone in their possession these days, and it’s almost instinctive to check and read text messages as they arrive. People are compelled to look at their phone as soon as it bleeps at them.
A text message feels far more personal than a mailshot or an advert, so why not use this medium to reward your customers with offers as well as attracting new customers with information about your business? As a two-way form of communication, SMS marketing can also be used easily to ask customers for their feedback.
Did you know that 16% of smartphone users made a purchase because they received a text from a brand, and that the average response rate for an SMS campaign is 31%? Your campaign can be linked to other forms of marketing to deliver an encompassed, integrated approach.
With tracked data and analytics you can tailor your campaigns to suit your demographic. You will be able to evaluate when is the best time to send your texts, monitor response rates and clearly see click through traffic to your website.
At This is Fever, the team have integrated SMS text messaging automation into a number of projects that we have completed for our clients. This has been done in a variety of ways, e.g. notifying customers that orders have been shipped or letting them know that an important document is ready for them to e-sign.
If you have any questions about SMS marketing, or any of our other expertise over at This is Fever, then don’t hesitate to get in touch.
