Sirio
2023
Nutraceuticals
2023
Nutraceuticals
We designed and built a new website for Sirio Europe, a leading, global CDMO for the natural supplements industry.
Complete website overhaul
Sirio approached us to redesign and build their European website. Their brief was simple; to provide a user-friendly and SEO optimised platform to improve the success of lead generation campaigns and reflect their position in the market.
The redesign had to honour the existing brand identity, but at the same time take it further. Our approach to this was to keep it simple, reformulating what worked for the brand to create a fresh new experience.
Overseas collaboration
Working closely with Sirio via regular check-ins, it was clear there’s a lot of passion for the brand and how it is perceived. We worked with the organisation to identify the pitfalls of the old website, consulting with their sales team and other departments to identify where we could improve the website. The priority was clear; we needed to improve the user journey, with a particular focus on customer service integration and lead generation.
Built with open-source CMS (WordPress), the website is responsive, performance optimised and SEO compliant, with flexible content templates. We also made sure the site meets WC AG 2.1 Accessibility Standard and was launched with Google Analytics, Event and Conversion tracking and a CRM integration.
Our specialist WordPress hosting services mean that Sirio can drive plenty of traffic to their site for a product launch and feel confident that each user will have a great experience on the site.
As our reach continues to expand overseas, we’re ready to provide best in class WordPress services to organisations across the globe.