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Digital Sustainability

The amount of electricity consumed by the internet is growing rapidly. As a result, the carbon emissions produced by data centres, transmission networks and user devices is increasing exponentially. This means that the internet’s carbon footprint is massive, and getting bigger.

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What is my website’s carbon footprint?

Not all websites are created equal. Some sites are a lot more energy intensive than others. If the user has to click around through lots of pages to find what they are looking for, their visit will produce a lot more carbon than if they can navigate easily. Additionally, when large image sizes are used inappropriately, energy is being consumed unnecessarily.

Whatever stage you are at in your digital sustainability strategy, there are lots of ways you can reduce your website’s carbon emissions.

The benefits of having a low carbon website

In addition to the benefits to the planet, reducing your website’s energy consumption is advantageous for other reasons. Google’s Core Web Vitals  rewards websites with fast loading times and energy efficient websites will naturally produce better loading speeds. As a result, your website will be promoted above slower sites in search engine rankings.

Having a streamlined website with fast loading times will benefit your users, encouraging return visits and completed transactions.

We believe that a fast, eye-catching and accessible website doesn’t need to cost the earth

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