Analytics & Tracking

What is your Google Business Profile? It is a free tool that you can use to manage the presence that your business has on Google Search and Maps. You can use your Google Business Profile to showcase the information about your business that you deem most important, like opening hours, contact details, and the business’ location. Additionally, you can increase engagement with potential customers by posting updates, special offers and…

On 1st July 2023, Google Universal Analytics (UA) stopped collecting new data, as part of the process of it being replaced by Google Analytics 4 (GA4). A year later, on 1st July 2024, Google will officially begin deleting all of the data on UA. If you don’t take any action to download your data, then it will be lost. Don’t panic though, we have a solution, created by Tom Jepson.…

As a website owner, you are constantly trying to find a balance between respecting your users’ privacy and understanding as much as you can about your site visitors. Throw in some changes, such as the updates to Google Consent Mode, and achieving both goals can feel like a full-time job. There’s a lot of confusion developing around the changes that have been made to Google Consent Mode, and it’s no…