What are Simulive Events?

A simulive event is a type of virtual event that is recorded in advance and then broadcast as if it is happening live, allowing the organisers to push the boundaries of what’s possible in a traditional live event, and reduce the risk of technical issues.

Simulive events are commonly used for educational workshops, corporate training sessions, webinars, and even virtual product launches.

What are the benefits of Simulive events?

By recording in advance, organisers of simulive events can benefit from having the time to tweak recordings, edit out mistakes, and cut content together in a seamless fashion. This may help with the flow of the event, as transitions can be made smoother, and the risks of presenter mistakes and unexpected distractions are removed.

Additionally, because the speakers do not need to be presenting during the event, they are freed up to focus on engaging with audience members – for example, through a live chat. The difficulties of co-ordinating speakers’ schedules is also avoided, as they do not all have to record their content at the same time.

The reach of each event is also expanded, as they can be streamed more than once, and at times that are well suited for different time-zones. This means that each event can provide an organisation with more value, without having to increase their size. However, due to the minimisation of risks, larger events can also be put on with less stress as well.

As mentioned before, interaction throughout the course of the event is much easier, with the option for live chats and polls to be monitored by the speakers and/or organisers of the event. Audience questions can be answered quickly, without having to disrupt the presentation. These features reduce the operational pressure for the entire team.

Simulive events can also be rather appealing from a cost perspective, as the event can be reused for as long as the content remains relevant, which maximises the organisers’ return on investment. Also, as is the case with most virtual events (not just simulive ones), there are often fewer outgoing costs for travel and accommodation for speakers.

What do I need to consider when organising Simulive events?

The first point that is important to consider when putting on a simulive event is that you want viewers to believe that the event is live. Otherwise, audience members may feel as though the event is less personal, which can reduce engagement and interest in the event. One way to ensure that the event feels live is to not have it be too ‘perfect’. For example, a slight hesitation from a speaker is normal, and therefore it is good to leave a few of these in when editing, to avoid the event feeling unnaturally polished.

It is good practice to include a disclaimer stating that there is a team of people working live to answer any questions that the audience has. That way, viewers still feel included in the event. There can be people assigned to monitor a live chat, responding to questions and comments, or prompt engagement by sharing polls or additional resources.

Another aspect to consider is the timing of the event. A time that aligns with the largest proportion of the target audience should be chosen, to make sure attendance is as high as possible. The beauty of a simulive event is that your full show is packaged up and ready to restream at any time, allowing you to ‘follow the sun’ and cater to audiences in different timezones.

Additionally, the event could be made available as on demand content, so that audience members can access the content at their convenience. On demand content is a great way to engage with your audience as its ‘always on’ nature means that it can be working hard converting your audience while you work on other things. Simulive and virtual events are a brilliant way to build up your repository of on demand content.

Before putting on a simulive event, it is important to make sure that you’ve got the technology you need to create and deliver your content. You’ll want to record your video in high resolution, and ensure your audio is clear and easy to understand. There should be a backup plan in place in case of any unexpected problems. This plan should consider how you would tackle an internet outage or downtime from your streaming provider.

It is important to consider which platform is used for a simulive event, as it should be able to support a live chat, as well as having tracking for analytics such as attendance and engagement. Also, the chosen platform should be tested before the event to check for any issues.

After the event, attendees of the event should be followed up with, in order to make the most of the experience, both for the audience, and the organiser. This could be as simple as sending an automated email with a recording of the session, as well as some key takeaways for them to think about. By following up, the organiser is in a better position to collect feedback that could help to improve future events, and the attendees feel more valued, and are more likely to tune in for those future events.

How can an agency help me with Simulive Events?

Working with an agency like This is Fever will allow you to clearly define the objectives of your event, which in turn will lead to an increased understanding of who your target audience is, and how best to reach them. An agency can plan the optimal times for simulive events to run (and re-run) in order to get the most out of your event. Additionally, all of your content will be organised and scheduled, reducing the stress you might feel around the event.

An agency brings years of experience to the production of your event, helping to make your content the best that it can be. An expert team can bring in a range of skills, from scripting and storyboarding your event to producing professional filmed and edited videos. They can also include suitable animations, transitions, branding elements and more, while making sure that the delivery is as smooth as it can be.

Depending on your specific needs, an agency can recommend the best platform for you, from options such as Zoom Webinars, Clevercast, Vimeo, YouTube and LinkedIn Live. Also, your content will be stored securely, and testing will be undertaken before the event in order to ensure that everything is working as it should be.

Pre- and post-event communications will also be managed for you, so that you can focus on the event. Before the event, promotion will be taken care of, with email campaigns, social media advertising, and landing pages all being designed in order to attract potential attendees. Once the simulive event is complete, you will be supplied with analytics reports, detailing attendance, engagement, chat activity, and more.

If you’re interested in simulive events, and want to know more about how an agency can help you to make them the best they can be, then why not get in touch with our team at This is Fever for more information?